Learn how Visit Bloomington gained 360 new Facebook followers and how their contest received over 1,300 entries!
The Goals:
- Attract new visitors to the area.
- Inform people that Bloomington is more than just a college town.
- A contest giveaway for a family of 4 getaway, including tickets to attractions, hotel accommodations, and gift cards for restaurants and gas.
- 65k emails were sent out, a Facebook campaign was run, and on-air mentions were made.
The Results:
- Over 1300 entries into the contest
- 360 new followers on Facebook
- 1,800+ opted in to join the email database
- and more!
