Learn how a high-frequency schedule of radio ads and an on-site hiring event helped Southwire exceed their recruitment expectations.


The Goals:

  • Hire employees to fill new positions from business expansion in Bremen, Ind.
The Solution:
  • High-frequency advertising schedule on stations WRBR, WBYT, and WAOR
  • On-site hiring event with remotes from WRBR and WBYT
  • Email campaign
  • Text push

The Results:

  • Exceeded expectations for hiring event turnout
  • Extended job offers to twice as many prospective employees as initially hoped

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