Learn how a high-frequency schedule of radio ads and an on-site hiring event helped Southwire exceed their recruitment expectations.
The Goals:
- Hire employees to fill new positions from business expansion in Bremen, Ind.
- High-frequency advertising schedule on stations WRBR, WBYT, and WAOR
- On-site hiring event with remotes from WRBR and WBYT
- Email campaign
- Text push
The Results:
- Exceeded expectations for hiring event turnout
- Extended job offers to twice as many prospective employees as initially hoped
