Learn how Michiana Festival of Beers drew in over 1,400 people for
their October event with a quiz and radio presents.
The Goals:
- Create more hype and draw more people to their event.
- Grow an email database.
- Contest quiz to win 4 VIP tickets to the event plus more.
- 115,000 emails and on-air promotion.
The Results:
- Over 1000 entries into the contest
- The event saw an increase in attendees of 1000 more than the prior year.
- 900+ opted in to join the email database
- and more!
