Learn how a local Marathon Gas increased awareness of their Rewards Program through a sweepstakes.

Federated Media Case Study: Marathon Gas

The Goals:

  • Increase awareness of the Marathon rewards program
  • Get more people to download the Marathon App
  • Create brand loyalty
The Solution:
  • Run radio campaign on several core stations in the Fort Wayne, Indiana market: K105, ESPN, and WOWO.

The Results:

  • 3,150 Sweepstakes participants total
  • 690 Marathon Gas App downloads
  • 4,100 email campaign opens

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