Learn how a local Marathon Gas increased awareness of their Rewards Program through a sweepstakes.
The Goals:
- Increase awareness of the Marathon rewards program
- Get more people to download the Marathon App
- Create brand loyalty
- Run radio campaign on several core stations in the Fort Wayne, Indiana market: K105, ESPN, and WOWO.
The Results:
- 3,150 Sweepstakes participants total
- 690 Marathon Gas App downloads
- 4,100 email campaign opens
