Learn how targeted display ads, geofencing, and SEM helped D&R Sports Center reach its target audience and be more focused in its advertising.
The Goals:
- Become more top-of-mind with its target audience of boaters, hunters, and fishermen.
- SEM
- Targeted display ads for specific boats and general sales
- Geofenced targeted display ads
- Three-month Facebook Targeting ads during the pandemic to increase online sales
The Results:
- Increased number of actions taking people to D&R's website
- Outstanding CTR for SEM keywords
- Reduced CPC for SEM keywords through optimization
- Effectively drove traffic to website through Facebook campaign
