Learn how targeted display ads, geofencing, and SEM helped D&R Sports Center reach its target audience be more focused in its advertising.

D&R Sports Center Case Study

The Goals:

  • Become more top of mind with its target audience of boaters, hunters, and fishermen.
The Solution:
  • SEM
  • Targeted display ads for specific boats and general sales
  • Geofenced targeted display ads
  • Three-month Facebook Targeting ads during pandemic to increase online sales

The Results:

  • Increased amount of actions taking people to D&R's website
  • Outstanding CTR for SEM keywords
  • Reduced CPC for SEM keywords through optimization
  • Effectively drove traffic to website through Facebook campaign

View Case Study