Learn how a well-rounded marketing campaign utilizing radio commercials, event sponsorship and contesting generated leads and increased brand awareness for a local law firm.
The Goals:
- Increase awareness of Wilson & Kinsman as a personal injury and criminal defense law firm.
- Inform the public about their new second location.
- Cut through the market against the heavily branded competition.
- High-frequency advertising schedule on News/Talk 95.3 MNC
- Event marketing through partnering with 95.3 MNC's annual event "NOISE."
- Online contest to generate leads and collect first-party data.
- Add the power of 2 additional stations, B100 and 103.9 The Bear.
The Results:
- Gathered contact information for 49 people who wanted to be immediately contacted by Wilson & Kinsman.
- Grew social following on Instagram and Facebook
- Gathered valuable data on all contest entrants.
