Learn how South Bend Medical Foundation grew its monthly newsletter list and gained valuable data about individuals and why they donate regularly or don't.
The Goals:
- Increase awareness within the community of donation needs.
- Gather data on why people don't donate regularly.
- Learn how to adjust marketing messages to help encourage people to donate.
- Create a survey asking specific questions about donation habits and limitations.
- Distribute the survey to multiple radio station email databases
- Use Facebook ads campaign to drive more survey responses.
The Results:
- 950 survey responses
- 380 new opt-ins
- 170 liked SBMF on Facebook
- and more!
