The Jingle Bucks campaign is a masterclass in turning customer engagement into actionable business intelligence.
![Federated-Fort_Wayne_-_Winner_-_Best_Branded_Content_Campaign[1]](https://info.federatedmedia.com/hs-fs/hubfs/Federated-Fort_Wayne_-_Winner_-_Best_Branded_Content_Campaign%5B1%5D.png?width=342&height=342&name=Federated-Fort_Wayne_-_Winner_-_Best_Branded_Content_Campaign%5B1%5D.png)
The Goals:
- Increase understanding of My Deals Michiana's current audience.
- Grow their email database
- Crowdsource popular local businesses from the community to use for potential future My Deals partnerships
- Host an online contest themed around the holidays with a holiday shopping spree as the prize.
- Create a unique experience and path for the entrants based on their responses to questions.
The Results:
- 3,521 contest entries
- 32 new segmented lists
- 10% increase in sales
- and more!
