Learn how Fort Wayne Germanfest grew
their attendance and more with radio sponsorship!
The Goals:
- Grow attendance and attract a younger, family-oriented audience.
- Grow email database.
- On-air ticket giveaway on WMEE and K105.
- Sweepstakes for listeners to register to win tickets.
- High-frequency commercial schedule.
- Both stations were on-site for Familienfest family day.
The Results:
- Over 3000 more attendees than the previous year.
- 1000+ opted in to join the email database
- and more!
