See how Kalamazoo Valley Community College raised enrollment rates.
The Goals:
- Increase enrollment
- Raise awareness of specific courses of study and degree programs
- Promote the on-campus Kalamazoo Valley Museum
- Develop a comprehensive digital solution to drive:
- Search engine marketing
- Custom audience targeting
- Social media management
- Facebook targeting
- Video/OTT/CTV
The Results:
- ROI was increased in student registration
