Learn how Digital Marketing Boosted Kellogg Community Credit Union's number of members.
The Goals:
- Increase members through the use of auto loans and mortgages
- Increase membership
in the greater West Michigan area, specifically in Battle
Creek, Kalamazoo, and Grand Rapids.
- Search Engine Marketing (SEM)
- Display Ad Targeting Campaigns
- Over-the-Top and Connected TV (OTT/CTV)
The Results:
- Doubled, and in some cases tripled, the number of mortgage loans they are approving each month since they began tracking the numbers in 2018.
- Auto loans more than doubled from March 2018 to March 2021
