Learn how a well-rounded marketing campaign with Radio, Social Media Influencers, and Contests led to increased donations and sales exceeding budget.
The Goals:
- Educate the public about the resources and benefits that they provide to the community.
- Attract donations in mass amounts to increase inventory.
- Connect people to the mission of the employment program
- High-frequency advertising schedule on stations WQHK (K105fm.com)
- Influencer marketing campaign with K105's Dan Austin
- 2-hour live remote broadcast
- Station promotion sponsorship
- Sweepstakes to gather information about donation habits and more.
The Results:
- Went from "famine to feast" with donations
- Retail sales soared
