Fort Wayne Coliseum's Golden Ticket Giveaway

They Had the Shows—But Needed to Fill the Seats

The Allen County War Memorial Coliseum was facing a familiar challenge: drive ticket sales and build buzz for upcoming events. With multiple shows on the horizon, they needed more than just ads—they needed engagement.

So, they launched the Golden Ticket Giveaway with Federated Media.

By turning listeners into leads through radio and digital promotions, the Coliseum generated 2,800+ contest entries, grew their email list, and boosted show visibility—all while gathering valuable audience data to inform future campaigns.

See how one simple contest turned into a golden opportunity.

🎯 Want to Learn More About Why This Campaign Worked?

Explore our blog for expert insights on the strategies behind the Golden Ticket’s success:

📣 The Value of Integrating a Sweepstakes Into Your Radio Marketing
Discover how contests like this one drive excitement, boost engagement, and deliver first-party data that businesses can use to convert interest into action.
🔁 How to Effectively Integrate Your Digital and Radio Advertising Creative for Bigger ROI
This post walks through the power of multi-channel storytelling—exactly the approach we used to bring the Coliseum’s campaign to life.
💻 What Do Customers Look for From a Company Website?
Make every digital interaction count. Learn what visitors want to see—and how your landing pages can deliver.
✍️ Why Clear, Concise Copy Is the Cornerstone of a Flourishing Website
From landing pages to digital ads, strong copy is the foundation of performance marketing. Here’s how to keep yours sharp.

FORT WAYNE COLISEUM GOLDEN TICKET PROMOTION

🎯 Want to Learn More About Why This Campaign Worked?

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