Learn how Big C Lumber, a century-old lumber company, is making the transition to marketing in the digital age.
The Goals:
- Creating more awareness with contractors and do-it-yourselfers using modern marketing tactics.
- Targeted display ads
- Geofenced display ads
- Social media management
- Content marketing
- SEM
- OTT
The Results:
- Increased impressions with display ads
- Outstanding CTR for SEM keywords
- Transitioned from TV ads to OTT streaming ads
- Engagement on social media increased
