Learn how Big C Lumber, a century-old lumber company, is making the transition to marketing in the digital age.


The Goals:

  • Creating more awareness with contractors and do-it-yourselfers using modern marketing tactics.
The Solution:
  • Targeted display ads
  • Geofenced display ads
  • Social media management
  • Content marketing
  • SEM
  • OTT

The Results:

  • Increased impressions with display ads
  • Outstanding CTR for SEM keywords
  • Transitioned from TV ads to OTT streaming ads
  • Engagement on social media increased

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