They Wanted to Advertise—Without Traditional Advertising Bills
Barnaby’s Pizza wanted to grow their visibility across northern Indiana, but owner Mike Lane didn’t want the risk of traditional advertising invoices and fixed marketing budgets.
So, they partnered with My Deals Michiana.
By turning customer demand into a self-funded advertising strategy, Barnaby’s expanded their presence across radio, streaming, digital, and sponsorship campaigns—without relying on traditional out-of-pocket advertising spend.
Today, Barnaby’s has grown from a single Mishawaka location into multiple northern Indiana markets, with continued expansion underway.
See how Barnaby’s turned pizza certificate sales into a scalable marketing engine.
