Learn how contesting, an effective email campaign, and an integrated radio schedule helped Art22 Academy exceed their enrollment expectations.


The Goals:

  • Recruit new students to the salons premiere cosmetology and esthetics courses.
The Solution:
  • Advertising schedule on WMEE
  • Advertising schedule on streaming for stations WMEE, K105, WOWO, and 92.3 The Bear
  • Facebook advertising campaign
  • Sweepstakes campaign promoting paid scholarship
  • Email campaign with follow-up tuition voucher

The Results:

  • Exceeded expectations for course enrollment
  • Received more opt-in requests for email marketing than expected

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